3D CGI Ads
Case intro
In the era of digital-first advertising, brands need visuals that break the barrier between reality and CGI. This project demonstrates a ‘Fake Out-Of-Home’ (FOOH) concept, integrating high-fidelity 3D models of the iPhone 15 Pro Max and Apple Watch Ultra into a live-action urban environment. The goal was to create a viral social media moment where tech giants appear larger than life, showcasing realistic lighting, tracking, and compositing skills.
Challenges
Seamlessly locking 3D assets to handheld footage without jitter.
Matching digital reflections to real-world lighting using HDRI maps.
Simulating realistic weight for premium, high-end floating motion.
Precise masking to place 3D objects inside real architecture.
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Project Impact
” This project proves that you don’t need a million-dollar physical shoot to create a blockbuster ad. With CGI, we control every pixel, every reflection, and every law of physics to make the brand the hero.”
Creative Director
Saif Ullah